An Analysis of Starbucks Essay -- Business Management SWOT

An Analysis of StarbucksCompany HistoryStarbucks was undefendableed its first chocolate company in Seattles Pike placeMarket on 1971. The name was taken from the first mate in HermanMelvilles Moby neb (Company Profile, 2005).ProductsBeverages Brewed coffees, Italian-style espresso, cold blendedbeverages, roasted whole bean coffees, tea products, ingathering juice,sodas, and coffee liqueur.Food Sandwich, Salads, pastries and ice creams.Non food items Mugs, Travel tumblers, coffeemakers, coffeegrinders, computer memory containers, compact discs, games, seasonal noveltyitems, Starbucks card, media bar.International Business DevelopmentIn order to achieve Starbucks mission to be a global company, the teaching strategy that Starbucks implemented to adapt with varietymarket and local hire ar joint ventures, licenses and company owned outgrowth (Starbucks Corporation, 2005).There be 4,666 Starbucks stores which are operated and 2,222 arelicensed operation in US which are spread out in 50 states. For theinternational location, Starbucks store rotter be found in 34 countriesoutside of the United States and 1,049 stores are company ownedoperated in Australia, Canada, mainland mainland China, Germany, Singapore, Thailand andthe U.K. and 1,734 are joint ventures and licensed operation (CompanyFact Sheet, 2005).Starbucks goes International1996 Starbucks open in Tokyo, Japan. Nowadays, there are to a greater extent than 500retails shops in Japan. Furthermore, Starbucks also open in Hawaii andSingapore.1997 Starbucks open in Philippines1998 Starbucks open in U.K., Taiwan, Thailand, New Zealand andMalaysia.1999 Starbucks open in Beijing, Kuwait, southwestward Korea and Lebanon.2000 Starbucks open in United... ...rieved http//www.euromonitor.com/article.asp?id=5341&print=trueMiller M, P. (July-August 2004). Quick helping Hits China. The ChinaBusiness Review. Retrieved August 19, 2005, from Business SourcePremium database Chris B. (2004), Chinese wake up and smell t he coffee, Retrievedfromhttp//web4.epnet.com/citation.asp.Gray J. (2005), Economy of China, International EconomyInvestigation Institution, China, Retrievedhttp//www.economywatch.com/world_economy/china/.Hope L. (2004), Coffee brews a future in China, Retrievedhttp//www.itmonline.org/arts/coffee.htmKristen M. B. (2005), Starbucks Adjusts Its Formula in China,Retrieved http//web4.epnet.com/citation.asp.Linda Q. (2004), Strategic Analysis for Best Coffee in China, staff of Business Administration, Guangdong University, Retrievedhttp//web4.epnet.com/citation.asp